D&AD
Work
Email: euan_mckonkie@tiscali.co.uk
Phone: +44 (0) 7941 517 667
Client: Royal Opera House
This D&AD brief was set by the
Royal Opera House, and aimed
to encourage a younger
audience to discover the ballet.
The result was a series of
tongue-in-cheek posters which
were designed to show how
genuine positions in ballet
could fit and mildly echo those
conducted in everyday life.
They also aim to suggest that
visiting the ballet can have
some lasting effects.