Orange
Work
Email: euan_mckonkie@tiscali.co.uk
Phone: +44 (0) 7941 517 667
Client: Orange
Using selected words or
phrases,
the brief was to then
create a visual.
This project developed into two parts.
For one part the word I chose to
present visually was ‘upgrade’.
The concept playing off the
cumbersome character of
early mobile phones, and how
the latest phones are always
sleeker with various advances.
For the second part I adopted a more illustrated
approach for the visuals; linked to phrases
‘bigger packages’, ‘internet on
your mobile’, and again
to the
word ‘upgrade’.
